Selfbook

Selfbook is a software and payment solution that enables independent and luxury hotels to offer direct bookings natively on their website. Hotels largely still rely on outdated and desktop-heavy booking templates that offer low-conversion and create payment vulnerabilities. With a low-lift integration, Selfbook simplifies the entire booking experience and offers one-tap payments, mobile wallet support, credit card verification, and additional integrations to allow for further upsells post-checkout. The founding team has 15 years of experience building elegant software for luxury and multinational brands like L’Oréal, Disney, and Vogue.